Why Single-Listing Websites are NOT a good idea...

Now don't get me wrong, single-listing websites are great and all. Your agent can create one that looks amazing and showcases your home "center-stage" rather than on one of the real estate search apps like Zillow or Realtor.com that also shows EVERY.SINGLE.HOME for sale wherever your heart desires.

AND having a single-listing site gives your agent a dedicated website link to use on social media, paid ads, and other marketing content.

The only problem is, these temporary single-listing sites are just that...temporary. Once the property is sold, the website is cancelled and a new one is created for their next seller client. Which is terrible news when you're talking about SEO (search engine optimization) for that single-listing website. 

Creating a website that is search engine optimized takes TIME to start ranking in the top search results when a buyer is looking for a home in your area! I mean, who scrolls down the list of search results, let alone go on the next page?!

Which means, if your single-listing website doesn't have SEO, no one is going to find your site organically. Instead, your agent is going to have to do A LOT of extra marketing to drive traffic to this temporary website, which means more time and energy is needed to market your listing. 

Instead of wasting all that extra time and energy spinning my wheels, I utilize my website that has been up and running for some time now to work for me and for my clients!

I am constantly updating it with my weekly blog content (that's also search engine optimized with targeted keywords, etc.), as well as driving traffic to my website to said blog each and every week through my weekly newsletter. This vastly improves the SEO for my site as well as ups my DA (Domain Authority) Score and all that other techy "stuff." Which means...more eyes on your listing!

Plus, doing this also allows me to free up my time to focus on other marketing avenues for your home as well as keeping YOU "center-stage" all while my website is silently working in the background! I even give you a copy of the link to your listing so that you can use on your social platforms to share your listing with the people you know, which means even more eyes on your listing and more potential buyers!

So, if you're looking for a new, fresh approach to marketing your home, you've found it!